What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They enable the website to remember your preferences, login information, and other details to improve your browsing experience and personalize the content you see. Cookies can also be used to track your behaviour across websites and provide targeted advertising based on your interests.
What Data Do We Collect?
When you visit our website, we collect and store the following types of data using cookies:
- Device information: We collect information about your device type, operating system, browser version, and IP address to optimize our website for your device and diagnose technical issues.
- Usage information: We collect information about your browsing behaviour, such as pages visited, time spent on each page, and links clicked, to improve our website’s navigation, functionality, and content.
- Analytics information: We use third-party analytics tools, such as Google Analytics, to collect anonymous data about website traffic, demographics, and behaviour patterns to improve our website’s performance and user experience.
- Advertising information: We use third-party advertising networks, such as Google AdSense, to display ads on our website and collect anonymous data about user preferences and behaviour to personalize the ads and measure their effectiveness.
- Essential cookies: We use essential cookies to enable core website functions, such as remembering your login information, maintaining your session, and processing your requests. Without these cookies, our website may not function properly, and you may not be able to access certain features or services.
- Performance cookies: We use performance cookies to improve our website’s performance, functionality, and user experience by collecting anonymous usage data, such as page load time, navigation paths, and error messages. We may also use A/B testing and optimization tools to test and improve our website’s design and content based on user feedback and behaviour.
- Analytics cookies: We use analytics cookies to collect anonymous data about website traffic, demographics, and behaviour patterns using third-party analytics tools, such as Google Analytics. This data helps us understand our website’s audience, identify trends, and optimize our content and marketing strategies accordingly.
- Advertising cookies: We use advertising cookies to display targeted ads on our website and third-party websites based on user preferences and behaviour using third-party advertising networks, such as Google AdSense. This data helps us personalize our ads and measure their effectiveness.
How Can You Control Cookies?
You can control cookies by adjusting your browser settings to block or delete cookies, or by using privacy-enhancing browser extensions or software. However, please note that blocking or deleting cookies may affect your website experience and limit your access to certain features or services.
You can also opt out of targeted advertising by visiting the opt-out pages of the relevant advertising networks or using third-party opt-out tools, such as the Network Advertising Initiative’s Opt-Out Tool or the Digital Advertising Alliance’s Consumer Choice Page.
Changes to This Policy