With over 15 years of expertise in iGaming, Jacob stands as an acclaimed Consultant and Product Manager in the industry. Focused on integrity and an innovative approach, Jacob has played a pivotal role in shaping strategies that significantly impacted the landscape. Currently as a self-employed professional, Jacob provides strategic guidance on product initiatives, focusing on both B2B and B2C aspects. His innovative mindset and commitment to operational excellence contribute to the ongoing success of various projects. In his role as Senior Product Manager Growth at Betsson Group, Jacob drove market expansion in various jurisdictions, leaving a lasting impact on the organization. His strategic vision and leadership were instrumental. Previously at Kambi, he managed top-tier operators and formed strategic partnerships. He played a crucial role in the team’s growth and success, contributing to the organization’s continued innovation. While at Sporting Group, he enhanced his reputation in sports trading, demonstrating a keen understanding of the industry’s intricacies. Moreover, his role in partner relationship management showcased his ability to foster strong connections and provide valuable support. Early in his career at IG Group, Jacob contributed to the launch of EXTRABET, the first platform with spread, fixed odds, and binary betting. Known for his valuable insights and strategies, Jacob shares his wealth of knowledge on theoddscalculator.com. As a trusted authority in the field, he provides guidance to bettors and casino players of all levels, offering a unique perspective derived from years of hands-on experience.